HOW WE OPERATE.

Four phases. One measurement standard. Every result tied to POS data.

01
DIAGNOSE

Full POS data audit. Guest frequency and lapse analysis. Delivery channel margin review. Competitive positioning assessment. Baseline revenue locked before any work begins.

POS AUDIT FREQUENCY ANALYSIS BASELINE LOCK
02
BUILD

Channel architecture designed. Loyalty and CRM infrastructure configured. Campaign calendar built. Control methodology established. KPI framework defined.

CHANNEL ARCHITECTURE CAMPAIGN CALENDAR CONTROL METHODOLOGY
03
EXECUTE

Campaigns activated and managed. Platform performance monitored. A/B testing across channels. Weekly ops review cadence. Spend optimized in real time.

CAMPAIGN MANAGEMENT A/B TESTING WEEKLY REVIEWS
04
PROVE

POS-verified revenue report. Incremental lift vs locked baseline. ROAS by channel and campaign. Blended performance summary. Quarterly growth roadmap.

POS-VERIFIED RESULTS ROAS REPORTING PERFORMANCE FEE BEGINS

HOW WE MEASURE.

POS data. Not platform metrics. Not impressions. Not clicks.

STEP 01 LOCK BASELINE Pull trailing POS data across all locations. Establish revenue baseline before any campaign activity. $25.0M baseline locked STEP 02 TEST VS CONTROL Activate campaigns in test locations. Hold control locations with no campaign activity. TEST CONTROL Matched by volume & trade area STEP 03 MEASURE LIFT Calculate incremental revenue as the verified difference between test and control performance. Baseline +LIFT POS-verified incremental STEP 04 REPORT Weekly and monthly with full POS-level transparency. POS-VERIFIED
TRAFFIC

Transaction count by location, by day, by daypart.

FREQUENCY

Repeat visit rate, visit cadence, loyalty engagement.

PROFIT

Average order value, revenue per transaction, margin impact.

IF YOU ALREADY HAVE AGENCIES, SOFTWARE, AND REPORTS BUT STILL DO NOT HAVE CLEAR ANSWERS, WE SHOULD TALK.

The diagnosis is free. If we can’t show you something you don’t already know in your POS data, we walk away.

SCHEDULE A CONVERSATION

kayla@gotorched.com  ·  gotorched.com