WE DO NOT GET PAID ON ACTIVITY.
WE GET PAID ON PERFORMANCE.

Three-component model. One measurement standard. One invoice.

COMPONENT 01
ACTIVATION FEE
One-time

Covers the full diagnostic, system design, and implementation setup. This is the investment that builds the infrastructure everything else runs on.

INCLUDES
POS data audit
Guest frequency & lapse analysis
Delivery margin review
Competitive positioning
DELIVERS
Baseline revenue locked
Channel architecture
Campaign calendar
Technology configuration
COMPONENT 02
BASE RETAINER
Monthly

Covers ongoing strategy, execution, platform management, and reporting. Fixed and predictable. This is the operating cost of having Torched run the system.

INCLUDES
Campaign management
Platform operations
Vendor coordination
Spend optimization
DELIVERS
Weekly ops reviews
Monthly POS reports
Quarterly business reviews
Continuous optimization
COMPONENT 03
PERFORMANCE SHARE
Quarterly

A percentage of incremental revenue above the locked baseline. We only earn this if we deliver measurable, verified lift. No lift, no share. This is the alignment.

Baseline is locked at engagement start using trailing POS data.
Incremental revenue = test store performance minus control store performance.
All figures verified at the register level.
Performance share is paid quarterly on verified lift only.

We get paid when you grow. That is the model.

One relationship. One measurement standard. One invoice.

EXAMPLE ECONOMICS.

What this looks like for a $25M system-revenue brand.

ASSUMPTIONS
System Revenue $25M
Avg Unit Volume $1.25M
Blended ROAS Target 6×
Marketing Spend $200K / yr
Baseline (locked) $25.0M
WHAT THAT MEANS
$1.2M+
Incremental revenue (target)
4.8%
Lift on system revenue
$70K
Total Torched fee (est.)
17×
Return on fee paid

Illustrative example. Actual performance depends on brand, market, and execution. Baseline is locked at engagement start. Incremental revenue is POS-verified using test vs. control methodology.

TIMELINE.

From kickoff to live campaigns in 5 weeks. Results measured from day one.

WEEKS 1–2 DIAGNOSTIC
ACTIVITY
POS data audit
Guest frequency analysis
Vendor assessment
Competitive positioning
DELIVERABLES
Diagnostic report
Revenue baseline locked
Opportunity map
Vendor consolidation plan
WEEKS 3–4 SYSTEM DESIGN
ACTIVITY
Channel architecture
Campaign calendar
Measurement framework
Platform configuration
DELIVERABLES
Growth system blueprint
Control methodology
KPI framework
Reporting dashboard
WEEKS 5–8 ACTIVATION
ACTIVITY
First campaigns live
A/B testing across channels
Weekly ops review begins
Real-time spend optimization
DELIVERABLES
Initial POS measurement
Weekly reporting begins
First campaign results
Optimization recommendations
ONGOING OPTIMIZATION

Monthly business reviews. Quarterly replanning. Continuous campaign optimization. Performance share calculated on verified incremental revenue above baseline.

PERFORMANCE FEE BEGINS — POS-VERIFIED

IF YOU ALREADY HAVE AGENCIES, SOFTWARE, AND REPORTS BUT STILL DO NOT HAVE CLEAR ANSWERS, WE SHOULD TALK.

The diagnosis is free. If we can’t show you something you don’t already know in your POS data, we walk away.

SCHEDULE A CONVERSATION

kayla@gotorched.com  ·  gotorched.com