Declining guest frequency. Heavy reliance on delivery platforms. No attribution between marketing spend and revenue. Multiple vendors, no unified strategy. A prior agency spent $18,835 on geo-targeted ads and reported 27× ROAS. POS analysis showed zero incremental lift.

Full POS diagnostic. Lapsed guest re-engagement via loyalty. Geo-targeted traffic campaigns with 13 test stores and 15 matched controls. $0-spend organic activation. Delivery margin recovery strategy. Eight campaigns total across loyalty, delivery, paid, and organic channels.

The best-performing campaign spent nothing. The system generates revenue. The spend is a lever inside the system — not the system itself.