WE BUILD THE SYSTEM THAT DRIVES RESTAURANT GROWTH.

Most brands have marketing, agencies, and software.

Very few have a unified system that actually drives traffic, frequency, and profit.

Torched Collective builds the system, runs it, and measures performance using real sales data.

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MOST RESTAURANT BRANDS DO NOT HAVE A MARKETING PROBLEM.

They have a strategy and system problem.

They have multiple vendors.

Multiple platforms.

Multiple reports.

And no single owner of performance.

Marketing reports say one thing.

POS data says another.

And no one is accountable for the difference.

That is the gap we fill.

TORCHED IS A GROWTH OPERATING PARTNER.

We sit between the brand and the technology stack and are responsible for building and running the system that drives revenue.

We do not sell marketing services.

We do not sell software.

We build the plan, coordinate execution, measure what is actually working, and adjust the strategy based on financial results.

We are measured on performance, not activity.

01

Sits at the table

We operate between ownership, ops, marketing, and technology.

02

Owns the system

We build and run the full growth system. One relationship.

03

Accountable to revenue

Our fee is tied to POS-verified incremental revenue above a locked baseline.

A DIFFERENT MODEL.

STEP 01

ACTIVATION

We diagnose the business, build the growth plan, map the data, and establish the performance baseline.

POS data audit
Baseline revenue locked
Channel architecture
Campaign calendar
Technology configuration

STEP 02

PLATFORM

We run the system. Strategy, execution, reporting, vendor coordination, and performance management.

Campaign management
Platform operations
Weekly ops reviews
Vendor coordination
Spend optimization

STEP 03

PERFORMANCE

We earn a percentage of verified incremental revenue above the baseline. Our incentives are aligned with the brand.

POS-verified lift
Revenue above baseline
Blended ROAS reporting
Quarterly true-up
Performance fee begins here

We do not get paid on activity. We get paid on performance.

THE DIAGNOSIS.

What brands believe vs. what POS data shows.

WHAT BRANDS THINK

× We need more Instagram followers

× The agency isn’t creative enough

× We need a better promotion

× Our delivery ratings hurt us

× We need to spend more on ads

WHAT POS DATA SHOWS

→ Frequency is declining among existing guests

→ Lapsed guests are the largest untapped segment

→ AOV is flat — no systematic upsell in place

→ Delivery margins erode with no off-platform recovery

→ Spend is untracked. ROAS is unmeasured.

WHAT THIS LOOKS LIKE IN PRACTICE.

0

BLENDED ROAS

Across 8 campaigns

0

FREQUENCY LIFT

Lapsed guest cohort

0

AOV INCREASE

Loyalty campaign

$0

MEDIA SPEND

Best performing campaign

All figures POS-verified using multi-store control methodology. Erik’s DeliCafe proof of concept.

WHO THIS IS FOR.

Multi-unit restaurant brands.

Typically 20 to 100+ locations.

Brands doing $15M to $150M+ in system revenue.

Brands with marketing but no unified system.

Brands tired of paying for activity instead of results.

Ownership groups and investors that want accountability.

MINIMUM QUALIFICATION:

$15M+ system revenue

WHY THIS IS DIFFERENT.

Not a better agency. A different model.

	TYPICAL AGENCY	TYPICAL TECH VENDOR	TORCHED COLLECTIVE
Owns the full system	×	×	✓
POS-verified measurement	×	PARTIAL	✓
Performance-based fee	×	×	✓
Single relationship	×	×	✓
Operator-level access	×	×	✓
Platform agnostic	×	×	✓

One relationship. One measurement standard. One invoice.

IF YOU ALREADY HAVE AGENCIES, SOFTWARE, AND REPORTS BUT STILL DO NOT HAVE CLEAR ANSWERS, WE SHOULD TALK.

The diagnosis is free. If we can’t show you something you don’t already know in your POS data, we walk away.

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kayla@gotorched.com · www.gotorched.com