INSIGHTS
WHAT THE DATA SAYS.
Strategy, measurement, and financial outcomes for multi-unit restaurant brands. No buzzwords. Just what the numbers show.
PROOF & CASE STUDY
Your Agency's ROAS Is Probably Lying to You
A California sandwich chain's agency reported 27x ROAS. POS data showed zero incremental lift. Same platform, half the spend, corrected methodology — 8.2x verified ROAS and $72,067 in real revenue.
DIAGNOSIS
Most Restaurant Brands Don't Have a Marketing Problem
They have a strategy and system problem. Multiple vendors, multiple platforms, multiple reports — and no single owner of performance. Marketing reports say one thing. POS data says another.
SYSTEM
What "POS-Verified" Actually Means
It means we measure campaign performance using actual point-of-sale data. Not platform metrics. Not impressions. Not click-through rates. Here is how the methodology works and why it matters.
BUSINESS MODEL
Why We Get Paid on Performance, Not Activity
Most agencies get paid whether or not their work produces revenue. We structured our model differently — diagnostic fee, base retainer, and a performance share tied to POS-verified incremental revenue.